HP: nx6120

I have problem to recognice my SD/MS Mass storage
lspci -v | grep Mass
02:06.3 Mass storage controller: Texas Instruments PCIxx21 Integrated FlashMedia Controller
batusai:/home/batusai# lspci -v | grep 'Texas Instruments PCIxx21' 02:06.0 CardBus bridge: Texas Instruments PCIxx21/x515 Cardbus Controller
02:06.1 CardBus bridge: Texas Instruments PCIxx21/x515 Cardbus Controller
02:06.3 Mass storage controller: Texas Instruments PCIxx21 Integrated FlashMedia Controller
I try to do this:
#!/bin/sh

# Get lsb functions
. /lib/lsb/init-functions

case "$1" in

start)
log_begin_msg "Configuring card reader"

modprobe fakephp || return 1
setpci -s 02:06.3 86.b=90
setpci -s 02:06.3 4c.b=02 # FlashMedia SD disable
setpci -s 02:06.3 04.b=06 # SDHCI Mem+ BusMaster+
setpci -s 02:06.3 88.b=01 # SDHCI DMA enable
modprobe sdhci || return 1

log_end_msg $?
;;

stop)
log_begin_msg “Shutting down card reader”
modprobe -r sdhci
lsmod | grep -q sdhci && return 1
setpci -s 02:06.3 88.b=00 # SDHCI DMA disable
setpci -s 02:06.3 04.b=07 # SDHCI Mem- BusMaster-
setpci -s 02:06.3 4c.b=00 # FlashMedia SD enable
setpci -s 02:06.3 86.b=d0
modprobe -r fakephp

log_end_msg $?
;;

*)
log_success_msg “Usage: /etc/init.d/sdhci start|stop”
exit 1
;;
esac

exit 0
#end sdhci

But, when i do:
# /etc/init.d/sdhci start

The bash send this mesage:
bash: /etc/init.d/sdhci: Permiso denegado (denied permission)